Move Over Email: SMS Is Taking Over

  For the better part of the last two decades, email has dominated as the go-to communications technology for enterprises and consumers alike. Now, that trend appears to have had its day. A recent study from Juniper Research shows that, within the next 12 months, instant messaging (IM) will emerge as the preferred method for…

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Thinking of Using SMS for Marketing Purposes? Proceed With Caution

You and your employees love communicating with each other, and with your customers, via SMS text messaging. So, naturally, you’re looking to use texting for marketing purposes as well. Is this a good idea? If your company follows the rules outlined under the Telephone Consumer Protection Act (TCPA), it can be tremendously rewarding. But if…

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Beware of Rogue Text Messaging in Your Enterprise

Imagine this: What starts as a typical customer service interaction via text messaging between one of your employees and one of your customers starts to become personal in nature. The two develop a friendship and continue to send text messages back and forth during and after work hours. Here’s why this could be a problem:…

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How Much Money Will Your Business Lose Tonight?

If you had it your way, your organization would stay open 24 hours a day. But every evening when 5:00 rolls around, your office closes its doors until the next morning. It’s worth considering, however, how much money your business loses every night—particularly between the busy hours of 5 p.m. and 9 p.m.—from customers who…

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Experience Strong SMS Communication Without Any of the Headaches

  Imagine this scenario: A customer sends a SMS text message to your short code telephone number (e.g., “49140”), and waits for an automatic response. The response, however, never comes. Frustrated, the customer moves onto something else—and you lose out on a potential business opportunity. This is the risk you run—spotty and unreliable service—when you…

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Use Text Messaging To Ignite Explosive Conversations With Your Customers

Stop for a moment and think about this question: What does the topic of gun control mean to you, personally? Here’s why we’re asking… Chances are likely that you, just like every one of your customers, has a strong opinion on this equal rights topic as well as other hot ticket news items like poverty,…

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